Photo courtesy Jim Wilson—unsplash.com

Change behavior.

The purpose* of design marketing is to “inform, persuade, and delight.” Whether you are a business or an organization, your marketing must persuade people to do something they might not be doing: to buy, join, attend, give, commit, or signup. You have something wonderful to offer the world and people need to know about it. Of course, it can be beautiful, fun, clever, whitty, but the bottom line is it must change behavior. It doesn’t matter whether it’s print brochure, website, exhibit, email, or postcard, the purpose is the same. That’s our philosophy and how we would approach our work for you. So, start changing minds.

marketing and design communications | strategy | branding | consulting | user experience | print | web | display

Located in Wheaton Illinois in the western suburbs of Chicago

*Frank Chimero

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