3 circles of acquiring/retaining customers

Branding, marketing and support

 

Branding

Marketing

Support

know it, grow it follow the cycle be a partner
STRATEGY
identity
message
exposure
execution
purpose
culture
IMPACT
recognition
cognition
familiarity
perception
trust
emotion
research
product development
promotional strategy
broadcasting
call to action
closing the deal
delivering evaluation
collaborate
contact
customer service
rich content
advise
consult
advocate
nurture

 

 

Author: Brad

Tags: marketing,branding

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