Podcasts exploring the purpose of design

Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines.



Branding 1
An Introduction


Branding 2

Simon Sinek on Why
Steve Jobs on Purpose 


Branding 3
Brand Identity

Branding (some slides
on ServiceMaster)


Branding 4
Brand Message

The Language of Trust


Branding 5
Brand Exposure


Branding 6
Brand Execution