Can social media attract new customers?

A couple of weekends ago we asked ourselves a question: can social media really attract new customers?

The answer to the question is yes, it can be an effective tool, but it is not the silver bullet. It is much more like a ocean swell: almost imperceptible rise, but powerful effects. Push marketing, like a Super Bowl ad, can have a huge impact, but it's very short term. On the other hand, social media is the quintessential example of pull marketing, gains traction with time building trust.

So what makes social media successful?

There are three major components to a long-term social media strategy: frequency, substance, and engagement. Frequency builds a presence. Rich or useful content creates meaning. Finally, when you jump into the conversations people are having, that makes you relevant and influential.

Watch the video below to learn more…

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